- Avoid marketing mistakes that could cost you thousands of dollars.
- How to Set Up Sales and Coupons for Your Shop
- Difference between coupons and rebates - THE Marketing Study Guide
- Everything You Need to Know about Promotional Codes
- Trending deals
While customer loyalty can certainly be measured by looking at metrics such as number of purchases, purchase frequency, customer lifetime value, etc. Your most loyal customers become the biggest advocates for your brand, thus driving customer acquisition.
One way to drive customer loyalty and customer acquisition is through offers, discounts and deals. As mentioned previously, online store offers can be an effective tool for not only customer acquisition, but also for customer loyalty.
Avoid marketing mistakes that could cost you thousands of dollars.
If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty-type offers as opposed to weekly sales. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals. Ultimately, you need to consider if offers and which type s of offers are right for your brand. Building an online business will generally involve a lot of experimentation to understand what works best. The best approach is to choose a goal for every campaign and offer, start small, and measure the results.
There are several types of discounts and offers you have at your disposal. An easy trick to keep in mind when deciding between a percentage or fixed amount discount for a specific product is the rule of This is a psychological trigger that will result in the highest perceived value for your customers. Offering free shipping is a great way to mitigate this and increase conversions. Use free shipping in conjunction with a minimum purchase requirement to increase your average order value, which you can set up as a shipping setting in Shopify.
How to Set Up Sales and Coupons for Your Shop
Skipping the code can help encourage orders, and speed up checkouts too. In September , U. All this adds up to smoother experience for your customers, and potentially higher conversion rates for you. Using discount codes can also help you track the success of your marketing efforts. There are a hundred and one ways you can use sales, offers, discounts, and deals to drive customer loyalty, acquisition, and conversions. These are traditional sales used to drive conversions. Many times sales are used at the end of a month or quarter to increase revenues to meet business goals.
Example: The online photo department at Walgreens has weekly sales and coupon codes , as well as ongoing promo codes at the bottom of the page. They kicked this initiative off by manually reaching out to potential respondents on LinkedIn. Black Friday Cyber Monday and the holiday season are the big ones, but the whole year is sprinkled with national and commemorative holidays that provide an opportunity to share relevant discounts and offers with customers.
Example: Blu Skin Care regularly makes use of holidays to promote offers to their visitors and past customers. They promote these in different ways: email, social media, markets, and on their website. For everyone else, or if you want more customization and analytics, check out Klaviyo. This reminds and incentivizes first-time visitors to come back and complete their purchase. As you probably already know, building an email list is extremely important for online retailers. You also get their email, providing you with the opportunity to build a relationship, foster customer loyalty, and market to them in the future.
Example: Online retailer Overstock. One of the hardest parts of running a new online store is getting the word out. Giving visitors and customers an incentive to share your store with their social circles can be an effective way to create inexpensive word-of-mouth. People are much more likely to purchase from you if referred by a friend or family member.
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Use this to your advantage and leverage offers to encourage referrals. You can choose to give a deal to the person referring, the person being referred, or both. Example: Meal-delivery brands like Blue Apron and Hello Fresh are well known for their referral marketing. Every so often, customers are gifted promo codes to share with friends and family, who can then redeem their first box for free or at a steeply discounted price.
For every friend who redeems, the referrer often gets a free or discounted box, too. Providing a first-timers offer could be just the nudge a first-time visitor needs to be converted to a paying customer. An offer based on the total value of a shopping cart is an effective upselling tactic to encourage customers to spend more, increasing your average order size.
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You can also offer minimum purchase discounts for specific collections and products. Exclusive offers on your social networks can be a great way to build customer loyalty with those who follow you. Plus, this tactic provides a reason for new people to follow and subscribe to your social channels, which will allow you to market to them in the future as well.
Example: Online natural skincare retailer Maple Holistics , has shared social media-specific offers. Love Is In The Hair! Maple Holisitcs is celebrating Valentine's day with our true love: You! We love our incredible customers. Spoil yourself, you deserve it!
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Rewarding customer loyalty can build an even stronger bond while also only providing discounts to customers who already spend money with you. You can easily make discount codes exclusive to specific groups of customers with Shopify. It can be as simple as sending your best customers a personal email with a discount or credit, using an automated email marketing app like Klaviyo to send email offers when someone makes a certain number of purchases from your store, or implementing a customer loyalty program like LoyaltyLion.
Example: One of the major customer loyalty tools behind the success of outdoor shop REI is its co-op membership program. Sometimes all it takes to convert a visitor to a customer is a last-second offer before they leave. An exit intent offer will pop up just as your visitor is about to leave your site or close the tab, presenting them with a final offer to purchase.
Example: Auto Accessories Garage displays an offer for their exit intent pop-up. They offer a percentage-based discount if you enter your email address into the form.
Difference between coupons and rebates - THE Marketing Study Guide
If users abandon the shopping cart after that, the brand sends an abandoned cart email with an even bigger discount to further persuade shoppers to convert. That means that they already know who you are. One thing the company could do is experiment with split testing the call to action. Check out our list of free image sites to find the right image. We like the way the campaign messaging is mirrored on the CTA button.
That makes it clear what users are signing up for. You could also follow our guide to get your CTA right. We love the subtle mirroring of the home page color scheme.
Everything You Need to Know about Promotional Codes
Plus the envelope image makes it clear visitors will get an email. Want to do something similar with OptinMonster? Use our lightbox popup , and upload an image. Ript runs a daily deal, and this one is particularly eye-catching. With superheroes being all the rage, the background image gets attention, as do the gun flashes. Ript continues the theme by using speech bubbles to highlight the offer. These also contrast so they stand out.
You could create something similar with a custom welcome mat in OptinMonster. See the video below to learn more about welcome mats. The popup itself is simple. More leads means more sales, right? The next in our list of sales promotion examples are focused on lead generation. SnackNation offered free sampler boxes to people who signed up. That resulted in new subscribers each week and additional daily sales. We described how to enable both of those earlier.
This is a really attractive fullscreen optin. Sportique has used the screen space to include a stunning image that fits with its active mission. We also like the informative wording in the email field, plus the accurate CTA. This campaign converts 4. You can edit the fields in any OptinMonster campaign. Just click on the email field to bring up the editing tools. This campaign uses our Coupon template, and all they did was change the colors.
The result? You can keep it just as simple as Urban Southern did. Create a new campaign using the Coupon theme. Then change the colors as described earlier to match your own branding.